Cameroon's Idris Nguepnang is convinced that people do not go to his restaurants only for the food. After all, the traditional dishes and drinks that he sells can be found probably cheaper on small roadside food stands in many parts of Yaounde, the capital of the West African country.
He believes that his customers keep coming because of the quality of the service his employees provide.
And his clients seem to be people from different social backgrounds.
Continue reading the main story “Start Quote We are not selling doughnuts; we are not selling djara juice. We're selling service, and service has to be a culture”
End Quote "It's not because we're poor or less rich than other... read more