It’s not the era of Nokia mobile phones, with which you used to do limited essential tasks. Thanks to app developers who helped transform the past two decades with many things, from introducing appealing apps to bringing innovation in an individual’s life.
At the beginning of touch smart mobile phones, there were only limited apps to download, and a colossal number of people weren’t even familiar with apps and technology. However, by the end of two decades, we can see a whole new technologically advanced world.
But why are we so addicted to mobile apps?
We have addicted to mobile apps because we consider these apps to do our daily tasks or assist us in our work. From entertainment to receiving weather updates, what’s not in it?
But addicting to so many apps isn’t something to think about?
Yes, it is!
Many people install hundreds of apps on their mobile phones containing different attractive features. Then, after someone’s suggestion or when an ad pop-up on the screen and the next minute they are on the way to app stores to download apps, without thinking that they want it?
Check your mobile right now and see how many apps you have currently!
If I am right, 50-60, right?
But addicting to good apps is something different. According to Statista, it was found that other apps with different uninstall percent were recorded in 2018, so just don’t fool yourself with the imagination that once you build a mobile business app, millions of people will install it and never delete it.
So, let’s know meticulously about App fatigue.
What is App Fatigue?
App fatigue is a term that developers use when users are no longer want to download the new app on their mobile phones. The reason could be the insufficient phone storage, or they don’t find a need to download new apps. People value quality over quantity. They want an app that can do multiple tasks according to them. More than half of the modern consumers are smart enough to look for the feature-rich and robust app when scrolling through an app store.
How does App Fatigue happen?
App fatigue happens when users find it irritating to have many notifications produced by installed apps or an excessive number of apps that they usually don’t use daily. Remind yourself that when was the last time you installed a new app?
Yesterday, two days ago, last week, or last month?
Or you are just swinging on the same 5 6 apps that you use daily. And among these daily used apps, social media apps are the cherry on the top. So, to that end, let’s fight against app fatigue!
Simple Yet Effective Ways to Fight Against App Fatigue
It gets your business into trouble if your app doesn’t offer you the wonders you envisioned during software development. To overcome this problem and win your user’s hearts, it is essential to provide them with an app that doesn’t get dragged to the dustbin icon (to get deleted).
This is how you can prevent app fatigue.
1. Know Your Apps Purpose
Before planning about your app’s performance, appealing visualization, functionality, and whatsoever, understand the software’s purpose and the development task you are assigning to the app developers. This will help you envision the user requirements and that what the user wants in an app.
Ask yourself what features your app should contain, which could ease the user’s pain and solve their problem within seconds.
Have you planned about this already?
Your next step is to think that your app will include the features that would encourage the user not to delete it from his phone?
For instance, let’s Take On-demand Delivery App.
This app helps you get whatever you want within minutes, meaning your desired products are just one click away. Although therefore, you will think of the time when you will run out of groceries and need them on an urgent basis. You won’t want to delete that app from your app, will you?
2. Limit Your App’s Push Notifications
Notifications after notifications can upset your user. So, this may also be the reason for app fatigue. No one likes to get reminded several times in a day. So, your continuous notifications not only irritate users but also end up occupying the mobile phone space. To avoid this, send only those notifications that help users achieve what they downloaded your app for.
For instance,
Send notifications that notify users about an app update or some important announcement for the user base. Coupled with, your discount notifications could brighten up your users’ day.
3. Pay Attention to Collected User Data
Use users’ data like searches and queries to improve your app’s user experience and purpose. This is the second-best way to improve your app’s performance through iterating on the data that you collect from the users. However, the first one is reviews and feedbacks from customers. These two ways can help you determine what your target audience wants in the app.
This works both ways and both in your favor.
- It helps you improve your app’s quality
- It turns the general audience to you after reading your potential customers’ reviews and feedback about you
4. Implement Progressive Web Apps
What is a progressive web app?
These apps are mobile web apps that offer user interaction and appearance like native apps. Progressive web apps (PWA) are built and enhanced with modern APIs to deliver improved results, reliability, install ability, and enhanced user interaction without the specific need to download on any device. These apps can be accessed easily on any device while reaching anywhere, anyone, and anytime.
Many companies and businesses are implementing PWA in their development process, and app developers also prefer PWA in the correlation of technology and business because of its several advantages for both parties, i.e., app developers and enterprises.
But how PWA stops app fatigue?
Have you ever booked a car, ordered food, or shopped for something on the website without even installing the native app?
If you did, so let me tell you that you were using progressive web apps. It’s just simple. Why didn’t you differ the web interface from native web apps? Because PWA provided you the UI as if you were using an installed app.
Let’s shed light on the difference PWA makes:
- PWA can easily fit in every browser or device.
- Users don’t need to install these apps on a device to use them seamlessly.
- PWA offers a smooth app-like interface.
- PWA works fast and is light web apps.
- They can be updated on their own. This lightens your burden to update the app from time to time.
To elaborate more about PWA advantages and to give a real-world implementation of progressive web apps, some of the famous companies are mentioned below:
- Uber
- AliExpress
Implementing progressive web apps for your business provides you the safe side to do business. Therefore, if you observe your potential customers are uninstalling or not eager to install your business app, the progressive web app will be there to get your back and assist you in creating a win-win situation for you.
5. An App that Wins the User’s Heart
Once you decide about the design, color, and layout, your next step is to determine your customer’s interest and develop his interest in your app so that your app can win your user’s heart and stay longer in their mobile phone.
Today, millions of apps are being used in the world, and thousand are under development. You can consider the competition yourself in the marketplace. In the fiercely competitive market, only those app sustain their position, which fulfills all the aspects of perfection.
Your business app should comprise of these features:
Security
Offer your user base a safe and secure app to feel secure while giving personal credentials, credit card information, etc. Security builds credibility with your customers and helps you build trust among your customer base.
Robustness
No one wants a slow-functioning app. On the contrary, an app with robust functionality saves your user’s time, which users want.
User Feedback and Reviews
Give your users the chance to talk about your business. This will help you assemble user queries and improve your app performance.
Upgradation
Update your app according to the users’ feedbacks and reviews. Keep updating your app from time to time would offer customers what they were asking and improves your app lagging.
Captivatingly Appealing Appearance
Offer attention garbing and captivating apps with high-quality graphics. Choose wisely the color scheme and design of your app.
Simplicity
Offer users simple app interfaces and easy navigation. This will help your users to know more about your business app’s features.
Flexibility
To achieve more objectives from your app, your app should be flexible, which means it should be available on main mobile app operating systems like iOS, Android, and Windows.
Wrap Up
Considering all these app developmental strategies may help you fight app fatigue and allow you to become a superstar in the business world. First, develop a robust business app that encompasses all the proposed features and elements. Then, once you have your mobile business app in your hand, you will have digital assistance that will get yours and your business back.
The mobile app can do wonders when developed by expert app developers. However, the competition is getting tough in first-world countries like the USA, Canada, Australia, etc. So, businesses need to develop impact-drawing apps from industry-leading Custom App development company in USA. Have you got an app development idea? We are here to listen to you.